Includes index. Lembaran Modul: Program 'Diploma in Hotel Management'
Includes bibliography. Global Financial Trend in Hotel Industry -- Framing a Travel Strategy -- Tourism Marketing -- Global Tourism Growth -- Tourism Product Development -- Marketing Tourism Services -- Development of Rural Tourism -- Programmes and Policies of Tourism -- Tourism as Employment Opportunity -- Toward the Evolution of the Tourism's Conceptual System -- Restaurant Planning and Management -- Bibliography -- Index.
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Hospitality industry management Tourism management